Every year, CTAA members and transit providers across the country experience challenges collecting and reporting data that's required to be submitted to the National Transit Database NTD. EasternTRB will explore how changes in demographics, traveler preferences, and markets for public transportation affect transit ridership now and in the future. Presenters will discuss the role of both "hard" travel times and costs and "soft" values, preferences and attitudes attributes in the interpretation of predicted changes in the markets for public transportation. They will also identify how an individual's demographics affect their long-term values, their current attitudes, and the type of neighborhood they choose to live in affects their likelihood to ride transit.
Lab-based testing with 15 participants, focusing on the subscribe and unsubscribe processes, as well as receiving and opening newsletters. Eyetracking study with 42 participants and a field study with 6 participants; the focus was on how people read or, mainly, scan email inboxes and newsletter content.
Lab-based testing with 16 users in the U. Study 5 conducted after this article was written: So, in total, our design guidelines for newsletter user experience are now based on systematic studies of newsletters across participants, as well as single-user testing of several hundred additional newsletters that study participants already received in their personal inboxes.
Old Findings Confirmed Most findings from our first 3 rounds of newsletter research were confirmed in our new study. As usual with any replicated user research, we did find some changes and additional insights — even for "old" topics such as the subscription interface and subject line.
The number of newsletter usability guidelines has grown from to The bar for acceptable user experience keeps being raised. But most new findings were in areas that have risen to prominence since our previous study: I'll focus on these new topics later, but first we'll look at two key issues: Ever-Increasing One clear trend since our last study is the ever-increasing amount of mail in people's inboxes.
It's clear that users are falling further behind in keeping up with their email. This doesn't change the old guidelines regarding the importance of using clear "from" and "subject" lines to ensure your messages attract attention; in fact, busier inboxes simply make these guidelines even more important.
In the past, a newsletter might have gotten away with a generic or spammy subject line. Today, that same design will doom it. One poor subject line came from InterContinental Hotels: In addition to subject lines, users now pay more attention to message previews.
This change is partly driven by the increasing email volume users can decide whether to dispose of or keep messages without opening them all and partly driven by more mobile access users can't see much on a small screen. It's always been a guideline to start a newsletter with the most important stuff, but the increased use of previews makes it even more important to focus on high-value content at the start of a message, since users are less likely now to look beyond it.
It almost goes without saying that "high-value" is judged based on what's valuable to the recipients — not on what you feel like promoting today. Newsletter Usability Improvements We've tested subscription user interfaces in 3 rounds, and the measured usability has improved each time: Study 1 8 years ago: Study 3 4 years ago: When user experience metrics improve over time, there are two possible explanations: In the case of email newsletters, there's probably a bit of both.Weekdays The Morning Sun.
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It starts at $/year (£) for an individual subscription to one newsletters, or $/year (£) for all six. November 6, About Fast Mail.
Fast Mail is a compilation from the Community Transportation Association of America (CTAA) of the latest news and updates from the Community Transportation industry that delivers timely information, resources, and announcements to .
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