The Renaissance influence in America brought about a new focus on humanism and as a result, a subsequent turning away from the dominant ideals put forth by the church. Although religion was still of the greatest influence throughout the period of the Renaissance, the dawning recognition of human potential and scientific inquiry shaped the course of Western history and does still influence contemporary American culture today.
Abstract A within-subjects experiment was conducted to investigate the emotional effects of color in film and television clips. Results indicate that the influence of color appears in the self-reports of emotional experience, but in none of the physiological measures.
These results suggest that people feel, or consciously believe they feel, that color pictures are more pleasing and exciting than monochrome versions of the same images, yet there is no difference in their visceral reactions.
The implications of this dissociation of emotional responses are discussed. Introduction Ever Influence of music presentation Marshal McLuhan put forth his provocative aphorism, the medium is the message, media scholars have been interested in the form a message takes as well as its content.
Though McLuhan may have overstated the significance of form or medium characteristics and understated that of contenthe aptly recognized that the influence of media stems, at least in part, from how messages are presented. The distinction between form and content and its use in analyzing communication existed long before McLuhan Campbell,but he deserves credit for recognizing its heuristic value in the examination of the then new electronic media.
In addition to assessing the psychological significance of formal characteristics, these studies have also documented the impact of particular content attributes and some of the ways that form and content interact e.
In general, form seems to play a lesser role than content in determining psychological responses, yet the influence of these formal attributes is consistent.
It also appears that particular formal characteristics have their greatest impact with certain types of messages. In other words, it is specific interactions of form and content that influence responses.
As media continue to change, their impact on individuals needs to be assessed. Investigating the psychological significance of formal properties and their interaction with message content is essential to a complete understanding of how media effects occur.
The present study is an attempt at such an investigation. Color The perception of color is essential to our visual experience. It provides information that helps us understand the physical world and influences how we feel.
Accordingly, a great deal has been written about the nature of color, the perception of it and its aesthetic considerations Albers, ; Birren, ; Gombrich, In terms of mass media research, color has been the subject of investigations into learning and memory, persuasion, perception and emotional impact.
It has also been studied in the context of both moving and still pictures. Unfortunately, though the literature on color is extensive, it does not present a uniform set of findings or a consistent perspective on the influence of color.
Indeed, it is the inconclusive nature of research on color that motivates this study. Early studies on the cognitive effects of color in television presentations indicate that people paid more attention to the details of a television news program when they viewed in black and white Scanlon, On the other hand, Shaps and Guest found that more details were recalled from television commercials when they were in color.
Related research on still pictures suggests that in certain contexts color does produce memory advantages Borges, Stepnowsky, and Holt, ; Chute, However, a study by Kiphart, Sjogren and Cross suggests that picture recognition is not influenced by color. In their study of magazine photographs, Gilbert and Schleuder also found no advantage for color in terms of recognition accuracy.
Their data did indicate however, that image processing was speeded up by color. Results from the same study also showed that color does not influence reading. In summary, it appears that color in mediated presentations does affect cognitive processing, at least some of the time. In terms of emotional reactions, the influence of color versus black and white has also been studied in relation to both still and moving images.The type of music in Brazil is the Samba which has a rich African style mixed Portuguese and Indian influence.
Samba is the heart beat of Carnival. Bossa Nova is the mixture of American Jazz and Samba. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later.
Now customize the name of a clipboard to store your clips. 13 days ago · Enterprises looking to influence consumer behavior first need to know which channels their customers are using and then need to find ways to interact with them on those channels.
attempted to give some clarity to this multifaceted challenge in a presentation, Where consumption tasks such as listening to music, watching videos or. Music therapy is a well-established professional health discipline that uses music as the therapeutic stimulus to achieve non-musical treatment goals.
Research supports connections between speech and singing, rhythm and motor behavior. Music plays an important role in the socialization of children and adolescents. Popular music is present almost everywhere, and it is easily available through the radio, various recordings, the Internet, and new technologies, allowing adolescents to hear it in diverse settings and situations, alone.
Hip Hop And Its Influence On American Culture Words | 7 Pages.
The introduction of Hip Hop in the 70s and the 80s brought about anew genre of music, which not only created a message and movement for African-Americans, but also provided them with a .